Its the Economy Stupid!

Things at the Coffee Beanery are going well. Sales are strong and growing despite the recession. I attribute most of this to our location. When starting a coffee shop location means everything. I learned this the hard way with a prior venture. And I am learning this now as I see some other coffee shops struggle while mine does well. When picking a location try to find one near a variety of businesses or near a recession proof area. Having a strong anchor such as a nearby college, military base, government building etc... can make a huge difference. Focusing on quality is also highly important in a recession. People have less money to spend and are picky about what they spend it on.